case

Nacional Hotel PRIME

Executive Summary

This document outlines the improvements made to the Nacional Hotel Prime website (https://hotelnacionalprime.com.br/) following a comprehensive redesign completed on December 19, 2024. It compares the performance and quality of the site from April 24, 2024 (before the redesign) with the updated version as of April 15, 2025.

The redesign focused on resolving critical performance issues, resulting in a significantly faster, more accessible, and SEO-optimized website—delivering a better experience for users and improved visibility for search engines.

View The Website

1. Commercial Improvements

%

increase in the website's reservation conversion rate

%

reduction in bounce rate and +35% increase in average session duration

%

growth in reservations made directly through the website

%

Perfect SEO score

%

increase in organic traffic thanks to enhanced SEO performance

%

increase in the average online booking value

2. Technical Improvements

  • Load Reduction: From 9.34 MB to 2.8 MB (−70%)

  • Load Time: From 9.3 s to 2.1 s (−77%)

  • JavaScript Performance: From 4.1 s to 0.8 s (−80%)

  • GTmetrix Score: Improved from C (60%) to A (95%)

  • Image Optimization: 3.55 MB saved using modern formats (WebP)

  • Browser Caching: Proper implementation of browser caching

  • Blocking Time: Reduced from 108 ms to 24 ms

  • Main Thread Tasks: Removed 4 long tasks from the main thread

3. UX/UI Enhancements

  • Navigation: Simplified and reorganized main menu

  • Responsiveness: Adaptive layout for all screen sizes

  • Accessibility: WCAG 2.1 Level AA compliance

  • Perceived Speed: Improved FCP (First Contentful Paint) and LCP (Largest Contentful Paint)

  • Design: Modern, minimalist interface aligned with current hospitality trends

4. Functional Improvements

  • 38% increase in clicks on booking buttons from the homepage

  • 25% growth in number of pages viewed per session

5. Room Pages

  • Reservations: Integrated real-time booking system

  • Interactive Content: 360° virtual tour and optimized gallery

  • Support: Live chat for customer service

  • Social Proof: Integrated customer reviews and testimonials

  • Multilingual: Support for Portuguese, English, and Spanish

Awesome Work

☆☆☆☆☆
★★★★★
(5/5)
"We are extremely grateful for the partnership we’ve built, for the professionalism, and for the dedication with which you have handled every delivery and interaction. Your team’s commitment has always been remarkable, and we want to formally express our appreciation." — Nacional Hotel Rio
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